Crowdsourcers Personal investors family and friends Not all business plans are designed to raise capital. However, when the goal is to find investors or land a bank loan, writing a good business plan requires including the specific information the investor will need to make a good decision. The document must also be eye-catching and garner interest from the first paragraph or the document is likely to be rejected. To keep a reader's interest, the Executive Summary must clearly but concisely define what makes this business unique, innovative, different from the competition, and likely to succeed.
In terms of promotion and advertising, the business will engage various creative advertising campaigns which will be communicated by word-of-mouth, hand delivered promotions, business presentations, billboards and the use of other branding material.
Studying the competitors will also be important to the business. Essentially market intelligence in terms of being aware of the market and changes within the market will be vitally important to the guest house. Professionally targeted and consistent advertising will increase sales, improve the market share and earn the business higher profits.
It will push the business towards developing new entries into new markets. The branding initiatives of the guest house are as discussed under 6. It will involve establishing a sound identity for the business that consumers and other stakeholders can easily identify the business with.
It will involve the professional design of the following articles or material. Professional business website This will be important to the business as it intends to attract visitors from distant regions.
A professional business website will cost the business in the region of R3, to R10, This is considerably less costly as compared to other forms of business marketing such as the use of television, newspaper and radio. An online presence will attract visitors from as far as America, Europe, Asia and other regions.
Business logo The business will engage a professional graphics designer to design a professional business logo that signifies the hospitality, culture and identity of the business This will be a catchy phrase that goes hand in hand with the business logo Marketing brochures and presentations These will contain information about the business, the facilities and amenities it offers as well as information on the rooms.
More importantly, the directions to the guest house will be provided. A set of business cards will have to be given to each employee or those that will actively focus on the marketing of the business.
In an effort to boost sales and enhance the competitiveness of the guest house, it will partner with various travel agencies in South Africa as well as those operating internationally.
Travel agencies will assist by providing tourists with information about the guest house and will also assist with reservations. Alternatively, where a travel agent is involved 7.
Elizabeth and Randy have been involved with Premier Designs since April , and have built a great business. They are leaders in the direct sales industry, working with jewelers in over 40 states. They love to inspire women to reach their full potential in life and in business. 2/5/ 1 Sample Business Plan Corporate Solutions of Central Florida Mission Statement A clear statement of your company’s long- term mission/5(35). How to Write a Business Memo. In this Article: Article Summary Sample Memos Making Language and Formatting Choices Preparing to Write Your Business Memo Composing Your Business Memo Community Q&A A memorandum is a type of document used for internal communication between company employees. Memos are a time-tested aspect of the business world and, when written .
They target a similar market profile that Africa Sunrise Guest House will be focusing on. Most of the accommodation providers are well established and have a steady client base.
There are many of these accommodation providers within Rustenburg.Before you start a business you need capital to ensure the sufficient requirements. Therefore, you can raise capital from a number of parties such as bankers, investors and customers.
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Business Plan Presentation Sample Attached is a sample from one of the advisors to lausannecongress2018.coml, Waverly Deutsch, a faculty member at University of Chicago and .