Ball July 10, - April 12,an ad executive, was the person with the strongest claim to having invented the smiley face -- the simple, circular yellow face with an ear-to-ear grin and no ears. Ball founded an advertising and PR agency in Worcester, Massachusetts. Inone of his clients, State Mutual Life Assurance Company of America, asked him to help with the reassurance of workers in the wake of a merger.
A clear example of how even the best professional books age badly. And now it is the turn of the Pyramid Principle. I first came across it over 25 years ago when I was working for the consultancy A. Whilst never exactly a fun read, it then seemed like goo Oh dear.
Whilst never exactly a fun read, it then seemed like good advice, well explained. It is essentially the book that defined the way that many of the strategy firms, like McKinsey, developed presentations and documents.
At least they did.
The problem with the book is that reading it in it reads almost like something from the Victorian era. I exaggerate, but it just feels so old and ponderous. It was obviously written for the era of the typewriter and overhead projector.
Another problem is it is so self certain. It does not explain this as a way to write - but the one and only way to write, which I am little doubtful of. Reading the references is interesting, as Minto certainly picked some serious influences, including Wittgenstein, Chomsky, Karl Popper and Thomas Kuhn.
The influence of Popper is evident. I was less clear about how the others had influenced her book. What is noticeable is there is no reference published afterand many are much older.
I know this book was first published in - but I have just read the " revised edition".
The existence of any 21st century revisions is not evident. The reason I still give it 3 stars rather than less, is below the long winded style and outdated examples, is some seriously good advice about how to structure your thinking and your writing.
Good advice, that many modern pithy writers could heed, to make their writing clearer and have more impact.The incremental learning derives its name from the incremental nature of the learning process. In incremental learning, all facets of knowledge receive a regular treatment, and there is a regular inflow of new knowledge that builds upon the past knowledge.
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